Auto gross sales successes and failures

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Winners and Losers

Now that we have had time to dissect all of the numbers — nicely, at the very least most of them, since Basic Motors has lately determined to report gross sales figures on a quarterly foundation as an alternative of month-to-month like everybody else — we have noticed just a few fascinating auto gross sales developments value sharing.

As you are conscious, gross sales of crossovers and SUVs are virtually universally up, whereas sedans and hatchbacks are withering on the vine. However once you look slightly nearer on the numbers, just a few fashions and nameplates stand out from the remainder, some for good, others dangerous.

Click on on the picture above to see some highlights from April’s auto gross sales chart, beginning with an SUV that hardly missed out on cracking into the highest 10.

Winner: Jeep Wrangler

The least-surprising information of April is the continued success of the utterly redesigned Jeep Wrangler. The explanations are manifold. SUVs are sizzling, gasoline is affordable, and the brand new Wrangler is de facto, actually good.

That each one translated into 29,776 gross sales in April 2018. That is a 58 p.c enhance from the identical month a yr in the past, and it is sufficient to push the Wrangler into the highest gross sales spot for the Jeep model (and the highest of FCA) and into 11th place total in America.

Extra gross sales successes from Jeep:

The Compass was up a monumental 227 p.c final month, although loads of that has to do with how poorly the last-generation Compass carried out.

The Cherokee was up almost 20 p.c final month, which is nice, however we now have a sense a few of that achieve got here on the expense of at the very least one different mannequin in Jeep’s portfolio. Click on over to the following slide to seek out out which Jeeps are on a downward gross sales development.

Analysis the 2018 Jeep Wrangler

Loser: Jeep Grand Cherokee

Gross sales are up at Jeep total, due to the huge boosts we simply lined of the Wrangler, Compass and Cherokee. However the Grand Cherokee, which has loved a future at or close to the highest of the Jeep gross sales charts, was down almost 12 p.c in April when in comparison with the identical interval a yr in the past.

We’ve a idea as to why.

Jeep has nothing however five-passenger fashions to promote right here within the U.S. at current, and there is greater than slightly overlap in dimension and worth between them. The Compass seems like a mini Grand Cherokee and is almost the identical dimension because the common Cherokee, and each of these had been up large final month. Mix the enhance of these two nameplates and we now have a sense some consumers discovered that they might go down a dimension or two and find yourself with a loaded Cherokee or Compass as an alternative of a extra evenly optioned Grand Cherokee.

Transferring all the way in which down Jeep’s dimension ladder, the Renegade additionally noticed a gross sales drop, down 10.three p.c in April. Stiff new competitors might be guilty for the Renegade’s decline, however the excellent news is that latest spy images show a refreshed mannequin is on the way in which.

Analysis the 2018 Jeep Grand Cherokee

Winner: BMW i8

On the finish of 2017, we compiled a listing of the worst-selling automobiles in America, limiting our choices solely to fashions that had been presently marketed and offered for that mannequin yr. The BMW i8 made the record, with simply 488 whole gross sales. Judging by final month’s figures, although, issues are wanting up for BMW’s carbon fiber hybrid coupe.

BMW offered 57 i8s in April of 2018, up 148 p.c from the yr prior. That is nonetheless a small quantity, however for those who extrapolate that quantity out for the remainder of the yr, you’d find yourself with almost 700 i8s offered. That will be a wholesome enhance over 2017, and it is a determine we’ll hold our eye on as the remainder of 2018 performs out.

However the i8 wasn’t the one hybrid sports activities automotive that made our worst-seller record final yr, and issues are wanting fairly bleak for its Japanese competitor.

Analysis the BMW i8

Loser: Acura NSX

Yikes. Acura offered 5 whole NSX coupes final month in America. Sure, 5. That is down 95 p.c from final yr. We all know there are causes for the ridiculously low quantity, however even taking these into consideration, a measly 5 whole gross sales for Acura’s halo mannequin is a depressing achievement.

The NSX is packed filled with know-how, and it is quick. It is fairly cool to take a look at, and even cooler to be seen driving. But it surely’s very costly, and the Acura badge would not carry the identical cachet as Porsche, and even Audi. The Acura NSX is a cool automotive, however it’s been nothing in need of a disappointment on the gross sales ground.

Analysis the 2018 Acura NSX

Winner: Lincoln Navigator

The Lincoln Navigator is without doubt one of the finest fullsize SUVs you should purchase in America. It is posh, it is highly effective, and it is fairly. These three Ps had been sufficient to propel the prodigious ‘ute to 1,566 whole gross sales in April. That is a pleasant 122 p.c enchancment over final yr.

And it comes at a time when Lincoln might actually use successful. Total gross sales are down for Ford’s luxurious model, a slide that not even the flashy new Continental might reverse. We’re anticipating large gross sales numbers from the upcoming Aviator, too.

However the large Navigator’s gross sales success hasn’t translated over to its sibling from the Blue Oval. Click on over to the following slide for extra on that subject.

Analysis the 2018 Lincoln Navigator

  • Picture Credit score: Bloomberg by way of Getty Pictures

Bonus Loser: Nissan

To date, we have seemed solely at particular person fashions inside a model. However for Nissan, we’re making an exception. You see, the one mannequin from Nissan that posted a gross sales achieve in any respect in April 2018 was the all-electric Leaf. That mannequin’s thousand-unit enhance would not come near protecting the 16 p.c drop of the Sentra, 28 p.c slide of the Versa, 48 p.c decline of the Altima, or 62 p.c plummet of the Maxima.

And it isn’t simply sedans that fell final month at Nissan. The Rogue, Nissan’s best-selling nameplate, was down 15 p.c, and its vans, the Frontier and Titan, had been down 20 and 34 p.c, respectively.

Ouch.

Analysis the Nissan

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