How Williams nearly had a distinct livery

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Williams unveiled its new mild blue-and-white look on Monday at a launch occasion that included the reveal of its new title sponsor ROKiT.

It replaces the well-known Martini stripes that had adorned Williams’s automobiles from 2014 to the tip of final season, and deputy crew principal Claire Williams stated thought had been given to returning to the navy/white color scheme that the crew has used at numerous factors all through its historical past.

Williams’s first automobiles had been white with inexperienced branding, however the crew grew to include extra blue (and yellow) by the 1980s and early 1990s, raced pink Winfield liveried automobiles in 1998 and 1999 and settled right into a run of blue-and-white automobiles since.

“This yr is such an vital yr for us,” stated Williams. “We spent various time on this livery, it is all finished in-house – we’ve an excellent inventive crew at Williams.

“I needed a livery that instructed a narrative as to the place Williams is. I feel lots of people are totally conscious that Williams’s conventional colors are navy blue and white.

“I needed to maneuver away from that and present the world we’re a contemporary, revitalized model.

“Simply reverting to our conventional navy and white did not actually inform that story. F1 is your store window to the world so I needed to verify we got here out with a extremely shiny livery.”

ROKiT co-founder Jonathan Kendrick stated he was initially unsure concerning the livery as his firm has a black and pink color scheme.

Nonetheless, he stated he was received over as quickly as he noticed the choice.

“Claire stated it was blue, and I stated ‘I do not fairly get that Claire’. She stated, ‘Effectively, this is a black model, a pink model, a white model – simply come and take a look on the blue model.

“So, I went downstairs and I noticed this stunning automobile and thought, ‘I am in once more’.”

Picture gallery: Williams’ liveries by the years

Alan Jones, Williams

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Picture by: Williams F1

Alan Jones, Williams FW07

Alan Jones, Williams FW07

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Picture by: LAT Photos

Alan Jones, Williams

Alan Jones, Williams

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Picture by: Williams F1

Alan Jones, Williams

Alan Jones, Williams

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Picture by: Williams F1

Keke Rosberg, Williams FW07C-Ford Cosworth

Keke Rosberg, Williams FW07C-Ford Cosworth

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Picture by: LAT Photos

Ayrton Senna, assessments the Williams FW08C for the primary time

Ayrton Senna, tests the Williams FW08C for the first time

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Picture by: Sutton Photos

Keke Rosberg, Williams

Keke Rosberg, Williams

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Picture by: Williams F1

Keke Rosberg, Williams

Keke Rosberg, Williams

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Picture by: Williams F1

Nelson Piquet, Williams FW11 Honda

Nelson Piquet, Williams FW11 Honda

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Picture by: LAT Photos

Nigel Mansell, Williams FW11B Honda

Nigel Mansell, Williams FW11B Honda

10/42

Picture by: LAT Photos

Jean-Louis Schlesser, Williams FW12

Jean-Louis Schlesser, Williams FW12

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Picture by: LAT Photos

Thierry Boutsen, Williams FW13

Thierry Boutsen, Williams FW13

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Picture by: Sutton Photos

Riccardo Patrese, Williams FW13B Renault

Riccardo Patrese, Williams FW13B Renault

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Picture by: LAT Photos

Nigel Mansell, Williams Renault FW14

Nigel Mansell, Williams Renault FW14

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Picture by: Sutton Photos

Nigel Mansell, Williams FW14B Renault

Nigel Mansell, Williams FW14B Renault

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Picture by: LAT Photos

Alain Prost, Williams

Alain Prost, Williams

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Picture by: Sutton Photos

Damon Hill, Williams FW16

Damon Hill, Williams FW16

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Picture by: Sutton Photos

Damon Hill, Williams FW17 Renault

Damon Hill, Williams FW17 Renault

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Picture by: LAT Photos

Jacques Villeneuve, Williams FW18 Renault

Jacques Villeneuve, Williams FW18 Renault

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Picture by: LAT Photos

Jacques Villeneuve, Williams FW19

Jacques Villeneuve, Williams FW19

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Picture by: LAT Photos

Jacques Villeneuve, Williams FW20

Jacques Villeneuve, Williams FW20

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Picture by: LAT Photos

Alex Zanardi, Williams

Alex Zanardi, Williams

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Picture by: Sutton Photos

Jenson Button, Williams BMW FW22

Jenson Button, Williams BMW FW22

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Picture by: Sutton Photos

Juan Pablo Montoya, BMW Williams FW23

Juan Pablo Montoya, BMW Williams FW23

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Picture by: Steven Tee / LAT Photos

Ralf Schumacher, Williams

Ralf Schumacher, Williams

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Picture by: Russell Batchelor / LAT Photos

Juan Pablo Montoya, Williams BMW FW25

Juan Pablo Montoya, Williams BMW FW25

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Picture by: Sutton Photos

Marc Gene, BMW Williams FW26

Marc Gene, BMW Williams FW26

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Picture by: Steve Etherington / LAT Photos

Mark Webber, Williams F1 BMW FW27

Mark Webber, Williams F1 BMW FW27

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Picture by: Sutton Photos

Alex Wurz, Williams FW28 Third Driver

Alex Wurz, Williams FW28 Third Driver

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Picture by: Sutton Photos

Nico Rosberg, Williams Cosworth FW27

Nico Rosberg, Williams Cosworth FW27

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Picture by: Sutton Photos

Nico Rosberg, Williams FW29 Toyota

Nico Rosberg, Williams FW29 Toyota

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Picture by: Glenn Dunbar / LAT Photos

Kazuki Nakajima, Williams FW30

Kazuki Nakajima, Williams FW30

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Picture by: Sutton Photos

Nico Rosberg, Williams FW31 Toyota

Nico Rosberg, Williams FW31 Toyota

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Picture by: Glenn Dunbar / LAT Photos

Nico Hulkenberg, Williams FW32 Cosworth

Nico Hulkenberg, Williams FW32 Cosworth

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Picture by: Andrew Ferraro / LAT Photos

Pastor Maldonado, Williams FW34

Pastor Maldonado, Williams FW34

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Picture by: Sutton Photos

Valtteri Bottas, Williams FW35

Valtteri Bottas, Williams FW35

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Picture by: Sutton Photos

Felipe Massa, Williams FW36

Felipe Massa, Williams FW36

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Picture by: Sutton Photos

Valtteri Bottas, Williams FW37

Valtteri Bottas, Williams FW37

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Picture by: Sutton Photos

Valtteri Bottas, Williams FW38

Valtteri Bottas, Williams FW38

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Picture by: Sutton Photos

Felipe Massa, Williams FW40

Felipe Massa, Williams FW40

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Picture by: Mark Sutton

George Russell, Williams FW41

George Russell, Williams FW41

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Picture by: Zak Mauger / LAT Photos

Williams FW42

Williams FW42

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Picture by: Williams F1

Williams stated she was nervous about exhibiting her father Frank, who based the crew in 1977 after his personal preliminary efforts and continues to be formally crew principal, the brand new design.

She joked that if he was not a fan of the livery she wouldn’t nonetheless be in her job.

Williams stated: “Frank beloved it! You is likely to be shocked to listen to that however he did.

“I used to be a bit nervous going to current it to him as a result of Frank could be very conventional and protecting of that navy blue and white.

“However understanding the argument behind it, that that is telling the world a really clear story and delivering a transparent message as to the place we’re as an organization, he’s totally behind it.

“And I am nonetheless right here! If he did not prefer it he most likely would have fired me.”