RAM Vehicles Australia says that demand for its remanufactured 1500 full-size pick-up is so excessive that it’ll add a 3rd manufacturing shift to extend its general capability by 50 per cent.
The model’s gross sales have exploded this yr, with the 465 models it has offered to the tip of March representing an enormous 910.9 per cent improve over the 46 automobiles it delivered throughout the identical interval in 2018.
The vast majority of this progress is attributed to the 1500, which has this yr supplied 392 models of incremental quantity. The 2500 and 3500 have mixed for 73 gross sales – a comparatively modest 58.7 per cent enchancment year-on-year.
“The 1500 is now having the identical dramatic impact on Ram gross sales in Australia because it has completed within the USA, the place the Ram model has loved eight years of consecutive progress,” Ram Vehicles Australia common supervisor Alex Stewart stated.
“There may be little doubt that the 1500 is making Ram a big participant within the high finish of the Australian ute market.”
Because of this, the manufacturing line in Clayton South, Victoria, will produce the 1500 and its 2500 and 3500 siblings 24 hours a day, 5 days per week from June 1. These automobiles are additionally presently exported to New Zealand on the market.
“This isn’t simply nice information for Ram, it is usually a improbable achievement for the Australian automotive business and reveals the world our automotive and engineering business is open for enterprise,” Mr Stewart stated.
“Since we began manufacturing, we have now minimize by greater than two thirds the time it takes to remanufacture a Ram truck for our market.
“We use as much as 400 parts, the overwhelming majority regionally produced by Australian firms and, by the point we go to three-shift working, we will likely be using greater than 160 folks instantly and lots of extra not directly throughout the nation.”
The brand new Ram Vehicles Australia manufacturing line is 130m lengthy, making it massive sufficient for 21 automobiles to be remanufactured concurrently. Every automobile takes lower than 24 hours to be accomplished – down from the three-plus days one would take from the operation’s inception.
Every automobile is fitted with 350 to 400 new components, the vast majority of that are regionally produced by firms together with Socobell (dashboard) and Hello-Spec Australia (brake and air-conditioning strains, high- and low-pressure fluid switch hoses, and tubing).
Ram Vehicles Australia presently employs 110 folks on its manufacturing line, however the 50-plus new hires are already present process classroom and sensible coaching in preparation for the third shift.
One other 20 employees work in design and engineering, making ready for the following era of Ram fashions, whereas an unspecified variety of workers are chargeable for components provide and administration.
“Your entire Ram Vehicles undertaking was arrange, engineered, designed and developed in Australia by Australian specialists,” Mr Stewart stated. “It reveals what this nation is able to and the way we will produce a world class-product.
“Briefly, it’s clearly one thing of which everybody concerned must be extraordinarily proud and which, within the type of the Ram 1500, 2500 and 3500, has supplied Australians with a brand new and distinctive selection on the subject of automobile shopping for.”
Regardless of remanufacturing Ram fashions from left- to right-hand drive, Ram Vehicles Australia’s three-year/100,000km guarantee is factory-backed and supported by 37 dealerships, plus 15 in New Zealand.
“Our intention has all the time been that, as far as the shopper is worried, shopping for and proudly owning a RAM, be it the brand new 1500 or its heavy-duty brother, the 2500 and 3500, must be completely no completely different from shopping for every other mainstream automobile,” Mr Stewart stated.
“This implies every thing from production-line high quality and consistency of product, to a nationwide seller community, a factory-supported guarantee, by means of to again up of a full components and accent warehouses in Sydney and Auckland that may ship components to wherever within the nation inside 24 hours.”